They squat in bushes, jump out behind garbage cans and run cars behind them: Paparazzi. Generations of superstars like reflective element such staff, vest from film, music and sports have struggled with the bold press photographers, against whom no herb seems to have grown. Serif also belongs to the tormented. But the former professional footballer, now a market specialist, has the solution: scarf that protects VIPs from lightning thunderstorms.

The principle of the scarf is simple: Nan crystals are incorporated into the fabric, which reflect flash light into the cameras. In the photos, the scarf appears glaringly bright, but the face of the celebrity is black. For Paparazzi the photo is thus useless.

And that is exactly what Ishim is supposed to do. “This is how people should regain control of what they are posted online,” writes the manufacturer of the same name on his website. By the way, it brought the accident to the idea. The inventor had photographed friends who wear reflective vest and later realized that the reflector of a bicycle in the background had made the faces unrecognizable.

In the world of the stars the anti-paparazzi shawl seems to arrive. The stars include Jerome Boating, German national team defense, actress Cameron Diaz, rapper DMX and hotelier Paris Hilton.

The VIPs are protected, however, only when the photographer uses flash light. Without flash, the face is recognizable and the scarf looks like a fashion accessory. It is aware of this: “I am not saying that you will be untouched forever, but the Ishim is definitely a step in the right direction to strengthen control of our privacy and online image.” For the protection of privacy grab the celebs deep in the bag. The reflective fabric scarf costs 289 pounds – converted 345 €. For all the annoyed stars who do not want to wear a scarf, has an alternative in their pockets: a Smartphone sleeve with crystals, which goes over the shop counter for almost 70 €. The cover also blackens the face of the flash lightning storm.