Fashion and traffic safety; it does not sound like an obvious combination. But Weekday knows better. The Swedish fashion chain has entered a special partnership with the Scandinavian insurance company “IF” and comes with an accessory collection with reflective fabric.
The collaboration collection consists of four bags, hat and choker, all six made of reflective material. Lisa, head of marketing lets you know in a comment: “At Weekday we are constantly working to connect fashion, society and corporate responsibility. This collaboration collection with IF does this – it is modern, stylish and we believe that it can save lives. We hope here with IF to make a change. ”
“Reflective accessories create more visibility in the dark, so the risk is reduced accidents. A survey conducted by ‘IF Insurance’ shows that young people make little use of reflectors, they find they are not aesthetic or simply forget them, “said Weekday in a press release.